Long-Term Creative & Marketing Partnership
Our partnership with Tegen Accessories spanned more than four years, evolving from an in-house role into an integrated creative and marketing relationship. During this time, She Sees operated as an extension of the Tegen team, working across shoots, website, and wider marketing activity to support long-term brand growth.
A key strength of the project was the website’s SEO and AI-optimised structure, ensuring the refined visual identity was supported by strong discoverability and clear, conversion-focused messaging.
What was the brief?
As a leader in the luxury hair accessories space, Tegen Accessories sought to refine their imagery and establish an evergreen, cohesive visual identity across all channels. Having worked closely with the brand over several years on messaging, SEO, content creation, and marketing strategy, this project represented a natural evolution of the partnership.
Establishing a visual language
With a loyal customer base already in place, audience expectations were well understood. The refreshed visual direction reflected the defining qualities of the brand’s products - timeless, elegant, polished, and high quality.
Visual noise was deliberately removed, allowing the considered messaging developed throughout the partnership to take focus. This resulted in a consistent visual language designed to support both brand clarity and long-term performance.
