Kooky - Social Growth & TikTok Shop
We partnered with Kooky to refine their social creative direction, establish consistency across content, and build sustained engagement on TikTok. As organic performance strengthened, we introduced TikTok Shop as a natural extension of the brand’s social strategy, enabling audiences to move seamlessly from discovery to purchase.
Within three months of launch, their TikTok Shop scaled by 800%, becoming a reliable and profitable additional revenue stream. The brand has since sold over 1,000 units of its best-selling Discovery Box and developed a network of live-stream creators who bring the product directly to its target audience through real-time commerce.
From the outset, a clear shift in creative direction and posting consistency delivered measurable improvements across key engagement metrics. Over a six-month period, this resulted in:
+1,716% increase in post views
+786% increase in profile views
+9,600% increase in likes
This approach allowed Kooky to build visibility, validate social commerce as a scalable channel, and create long-term momentum beyond individual campaigns.
